Website Audit Calgary
If you’re looking for a dramatic increase in keyword rankings, backlinks, organic traffic and most importantly revenue, then you need a good website SEO audit.
My team and I can provide you with the best website audit Calgary report you’ve ever received in your life. It will save you years of time, and frustration plus your business with earn more revenue.
When you order an advanced website audit service from us, we start by researching your website in great detail (including your competitors) to find out what is going right and wrong, what needs to be fixed immediately and what items can be put off for later. Even if you already have an existing SEO strategy our technical audit will vastly improve your website’s performance in search engine results pages. Our SEO strategies come directly from Google’s Webmaster Guidelines and we cover it all, on page SEO, off page SEO, we’re just about the most experienced SEO company out there, in business since December of 1995.
What you receive when you order our professional SEO audit services:
- Detailed custom video presentation of our team going through your website and showing you what needs to be changed.
- A complete list of the easiest keywords for you to rank for in spreadsheet format including the keyword, monthly search volume, corresponding page of your website if one exists and more.
- Basic website audit, LightHouse audit report, and SEMrush website audit report.
- Surfer content audit on 1 of your main service pages including guidance on how to raise the score.
- Spreadsheet of the top questions potential customers are asking about your products/services so that you can create a FAQ page or blog content.
- Timeline and to do list.
- Phone or video call meeting for questions and answers.
- Plus more!
You’ll receive a comprehensive video presentation of us going through website, including a full and detailed walk through comparing your website to your competitors. You’ll receive several useful spreadsheets breaking down your backlink data, a spreadsheet breaking down your keyword ranking data, a spreadsheet breaking down your traffic data plus our expert opinion.
We’ll tell you what needs to be done to boost your keyword rankings, traffic and revenue. After you’ve watched the presentation and read through at least some of the spreadsheets and other information we send you, we would then do a phone or video call to speak in further detail, answering as many of your questions as possible.
You’ll walk away feeling extremely confident about what to do to reach your website and business goal.
Why choose us?
Every search engine optimization project is different because the goal, budget and timeline dictate the plan-of-action: So be careful of anyone who tries to sell you a one-size-fits all website audit approach!
We typically look at over 200 search engines ranking factors when we perform a website audit.
We’ll tell you exactly what you need to do in order to reach your goal. You can do it yourself, hire someone to do it, or hire us to do it for you.
Website SEO audit services
With our SEO audit service, the first thing we do is take a thorough look at your website. What kind of setup do you have? What’s working, what’s going wrong? What’s the difference between you and your competitors?
I like to take a look at any current stats you have including error logs, even server logs depending on how big your website setup is.
Whether your platform is WordPress, Wix, SquareSpace, Shopify, or anything else, I like to look at each of the settings. Sometimes just a few days of fine tuning website settings and options, results in exponential growth just on its own.
If you already have traffic, usually your conversion rate goes up immediately after I’ve fixed your website properly. The revenue difference can be astonishing.
SEO tools we use for website audits
- Google Search Console (please give us temporary access).
- Google Analytics (please give us temporary access).
- Answer The Public
- Google Trends
Some of the basic SEO ranking factors we look at during a website audit service
- URL structure
- Title tags
- Description tags
- Image optimization
- Heading tags
- Copy analysis
- Code analysis
- Social analysis
- Mobile friendliness analysis
- Page link analysis
- Broken links anaylsis
- HTML validation
- Root domain analysis
- Domain analysis
- Server/host analysis
Some of the technical SEO audit factors we look at during a website audit service
- SEO Audit your website content.
- Audit your Google Search Console and Bing Webmaster Tools data.
- Audit your Google Analytics data.
- Audit your SEO plugin data (if applicable).
- Audit your sitemap.
- Audit your robots.txt file.
- Audit your server logs (if applicable).
- Identify your main competitors and research them.
- Audit your current search results pages.
- User experience audit.
- Conduct keyword gap analysis.
- Find your main money keywords.
- Find your long tail keywords.
- Find possible question keywords.
- Audit what your competitors are ranking for.
- Analyze the intent of top pages that already rank.
- Create a keyword map.
- Run a Google Chrome LightHouse test.
- Ensure your HTTPS is working properly across all pages.
- Audit for crawl errors.
- Audit page depth is okay.
- Audit site architecture
- Identify duplicate content.
- Identify broken internal links.
- Identify broken external links
- Create a better internal linking strategy.
- Identify technical errors.
- Identify orphaned pages.
- Check canonical tags and code.
- Check structured data.
- Find duplicate, missing and truncated title tags.
- Find dangling links.
- Audit content quality.
- Find similar title tags.
- Find duplicate or missing meta descriptions.
- Find multiple and duplicate H1 tags.
- Audit title tags, meta descriptions and page content.
- Audit topic clusters.
- Audit for keyword cannibalization.
- Audit readability.
- Detailed competitor analysis.
- Analyze competitor link profile.
- Conduct link intersect analysis.
- Audit GBP.
- Research your best performing competitor’s conversion rate.
- Audit your conversion rate (please give us any data you already have).
Industry leading audit strategy
After learning about your business, goals, target audience and existing search engine optimization strategy, our website SEO audit services begin with an overall analysis of your website (and your website analytics) in order to assess what action is needed to best optimize it for search engines.
Next, following our analysis and audit, my team and I will provide actionable and prioritized recommendations for fixing SEO issues across your site.
The factors listed above are just some of many elements Overflow Cafe will address as a part of your SEO audit. Each of these factors provides some impact in attracting search engine crawlers and by extension, customers to your site.
Our full SEO audit will show us exactly where you can improve to start ranking better in search engines.
During this time, Overflow Cafe thoroughly analyzes and assesses your website with our SEO audit services to determine the best strategy for you moving forward and provide advice on what to change so that your site performs better in organic search rankings.
Afterward, we’ll show you our SEO audit report, so you can see areas of potential improvement in detail.
Free SEO audit vs professional SEO audit services
There is a HUGE difference between a free “instant website audit” and a professional website audit. Free ones give you a quick and easy to understand overview that will only take you so far, you’ll be left frustrated and you’ll hit a dead end because your strong competitors are spending the money required for SEO consultations, website audit services, search engine optimization, conversion rate optimization and more. You will never beat your competitors if you are too cheap to pay for quality services.
Why do businesses choose Overflow Cafe website audit services?
We’re really good at what we do. Businesses of all sizes (including startups) choose Overflow Cafe’s website audit checklist services because they show a complete picture from start to finish. You’ll reach your business goals when you work with us.
Get a turnkey SEO audit solution
Forget passing projects between agencies and departments. You’ll get everything you need with Overflow Cafe’s SEO audit services, which analyze your off-page, on-page, and technical SEO, provide your team with an easy-to-read detailed report, and fix your SEO issues.
Get an SEO partner with years of experience
Unlock instant access to years of experience with Overflow Cafe. That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for you and your team.
Get a dedicated account manager and SEO team
You’re a name, not a number.
At Overflow Cafe, you receive a dedicated account manager that knows your name, your SEO goals, and your industry.
You also get access to several subject matter experts at Overflow Cafe, which means if your account manager needs the expertise of a web developer, content marketer, or another profession, they have it on demand.
Get an SEO audit review that drives revenue
SEO isn’t for show; it’s for driving revenue.
That’s why our SEO audit services prioritize recommendations by impact, so you can start capturing revenue from search sooner.
Why invest in an SEO audit service?
Investing in an SEO audit package helps your business:
- Troubleshoot lost or stagnate rankings
- Pinpoint issues undermining SEO efforts
- Get solutions for how to grow traffic
- And more
As your website SEO services provider, our goal is simple: Make SEO a revenue driver for your company. That’s why our SEO audit services investigate all possible factors, from title tags to page speed.
So, let’s get answers about your site’s SEO. Learn what your site needs to start meeting your traffic and revenue goals by contacting our team of professionals today! Your website’s ability to generate traffic and revenue for you will increase dramatically.
Learn more about SEO audits
Learn more about SEO audits and the common issues SEO audit services find:
SEO audits: The on-page factors affecting your SEO
What’s the point in having an attractive website if no one ever sees it? We’ve seen a lot of clients who have beautiful, engaging, and well-crafted websites that just can’t rank in search engines, and they don’t understand why. Why doesn’t a website rank well if it’s attractive and has a lot to offer?
Frequently, the issue in these situations is content in one form or another.
This could mean not enough content on each page (“thin content”), similar or missing title tags and meta descriptions, or multiple URLs pointing to the same page (“duplicate content”).
Overflow Cafe will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.
SEO audits: The off-page factors affecting your SEO
Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up a large percentage of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links, the number of links you have, the anchor text used, and where these links are placed.
The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at Overflow Cafe, we have a suite of tools and premium subscriptions (saving you money because you don’t have to sign up for 10+ different tools) enabling off-page analysis and comparison. Overflow Cafe will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.
SEO audits: The server files affecting your SEO
There are thousands of files on your web server, like “.htaccess”, “robots.txt” and “sitemap.xml” to name a few; that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings.
The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.
The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.
The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most significant pages on your site to the least important pages on your site.
Additional server configuration factors
Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. Overflow Cafe will identify and determine the best way for you to optimize these files to ensure positive results.
Of course we only use the best SEO practices! Contact us today to get started!