Frequently Asked Questions

What will you do for my business?
We are a team of super nerds who will make your website popular so that you rank #1 in search engines, gain quality traffic and paying customers. We do a lot for your business that all revolves around SEO (search engine optimization). Please read the How It Works page for a full explanation of what we do. In summary: we will make your website popular so that you eventually rank #1 in search engines for your keywords and eventually gain quality visitors who hopefully buy what you’re selling. This takes AT LEAST 12 months and you must sell a good product or service!

Does this work for everyone?
No this does NOT work for everyone because you must sell a good product or service, if you do not sell a good product or service then this will not work for you! After 12 months most of our clients see great results. You will see ranking improvements starting in month 1 and on an ongoing basis which is good news but you must spend at least 12 months with us for full results otherwise you are wasting your time and ours. Think of SEO like physical fitness, the person who is consistent over the long term sees better results than the person who puts in an effort for a few days or weeks.

Who does this work for?
We want to work with you if you have a good business that sells a Service or Product. We want to work with you if you are a Service provider or Product shipper.

Who does this NOT work for?
We cannot help everyone. If you do not sell a Product or Service we cannot help you. If you are not able to stay with us for at least 12 months we cannot help you. Even if you can stay with us for 12 months that does not ensure your success. Some businesses succeed and some businesses fail, that’s just the way life works. If you are looking for magic or instant results we can not help you. 

Quick story: in 2018 a man with no business experience purchased 20,000 adult toys and stored them in his house. He threw together a crappy website and then signed up with us thinking we were a magic solution for him. For the next 3 weeks he begged us to “speed things up” to help him sell his inventory because his wife was angry with him. Then his wife started calling our office, yelling at us and demanding that we help her husband sell all of his inventory “right away”. We cancelled his account and each day we cancel accounts just like this. We cannot help everyone. We cannot help grumps who are angry because they are failing. We love helping good people. You must have a good business to start with and then we will make your website popular. These days far too many people throw together a junk website and think they’ll make a fortune in a few days, that’s not how life works! These are usually the same people who think 1 workout will get them into top shape. Building a good business takes a long time.

What results should I expect?
Every business is different. So every business will see results and progress differently, some take longer than others. Great results don’t happen overnight but you will see gradual, reliable ranking improvements (results) every month. You won’t be number 1 overnight. You won’t see increases in traffic overnight. You won’t see increases in sales overnight. Some clients come to us and they are on page 300 while others come to us already on page 3. So different clients will get to the finish line sooner than others. Stick with us for at least 12 months and you will most likely succeed in business.

What kind of websites do you promote?
We promote any kind of legal website. We prefer to promote websites that sell a product or service. We don’t like working with sites that do not sell a product or service.

– 67% of our clients offer services
– 28% of our clients offer products
– 5% of our clients offer only information or entertainment for free

Can you save my failing business?
Maybe. Our greatest success rate is with people who are starting fresh. If you’ve already been in business for many years and your business is going down, chances are we cannot help you. Yes, we have been able to help failing businesses but that is not what we specialize in. We want to work with fairly new, small businesses who are starting fresh and able to stay with us for at least 12 months, we do not want to work with failing businesses who are hoping we can save them within 1 month.

What am I paying for specifically?
We do a lot for you and each of our clients benefit from some of our actions more than others. In summary you sign up with us and we do hundreds of SEO related tasks to boost your search engine rankings so that you rank for your keywords, so you gain quality traffic and hopefully gain new customers. Here is what you are paying us for:

Advice: Our team of super nerds can answer your search engine / website related questions. We help you rank #1 but we also help you make money which is why you went into business right? We will help you convert visitors into paying customers. We use brain power + data from all the major data providers to provide you with easy to understand actionable advice. Google publishes hundreds of pages of guidelines for SEO, we do the hard work of reading and making sense of it all for you. 99% of our clients say this alone is worth our monthly fee.

Website Audit Reports: You can run unlimited website audit reports which shows you exactly what you need to do on your website in a easy to understand line by line format. We take all the guesswork out of your life and give you information you can use to quickly and easily outrank your competitors. You can even audit your competitors. 97% of our clients say this alone is worth our monthly fee.

Keyword Ideas: Our keyword ideas tool shows you what your potential customers are typing into search engines and if you are still struggling then just contact us and we will do full keyword research and tell you which keywords are best for you to have on your website. 98% of our clients say this alone is worth our monthly fee.

Keyword Promotion and Tracking: We promote all the keywords that exist on your website and we track all the keywords on your site and you can also track up to 10 important phrases across any country-specific google engine and see exactly where you rank and where your rankings are trending. 95% of our clients say this alone is worth our monthly fee.

Backlinks / Link Building: We reach out to 100 websites each month on your behalf. This typically yields 1 to 10 good backlinks pointing your website monthly. If we ever create a backlink for you that you do not like, tell us and we’ll remove it within 48 hrs. The better your website = the better your backlinks and we always aim for quality over quantity. If your website is terrible you’ll get less backlinks, maybe even zero. If your website is fantastic you’ll get more. Either way we will cleanup all your toxic backlinks and 99% of our clients say this alone is worth our monthly fee.

Artificial Intelligence / Machine Learning: Our Ai bridges the gap between your website and search engines, automating hundreds of small daily tasks to bump you up in search engine rankings, solving problems before they happen and much more. You can tell our Ai what keywords you want to target, what #hashtags, what geographical area and much more and the Ai goes to work for you 24/7. Most people sign up with us simply for the Ai alone. 

The end result of our work is: top search engine rankings for keywords that actually matter, more website visitors who are searching for what you offer and more new paying customers for your business.

My website is not in English can you help?
As long as you speak English we can help you. We service websites in any country and in any language however please note: our staff only provides customer service in English and your Dashboard and account management are only provided in English. This means that if you contact our staff, we will only be able to speak to you and provide you with help in English so this might place limits on our service quality to you. We rank thousands of non-English websites #1 but we are only able to communicate with you in English so please keep this in mind if this will be a problem for you.

I am in a different country can you help me?
Yes! We service all countries and any website that is legal.

What if I have other advertising / SEO with another company?
SEO is one part of running a successful website. If you have a good business to start with then your effort plus our effort will equal success. SEO helps you rank #1 in search results which lowers all of your other advertising expenses. Other parts of running a website include paid advertising (facebook / pay-per-click / social media etc). We will enhance everything you are currently doing and our work won’t conflict with your other advertising. However if you already rank #1 for your most important keywords then you do not need us so please do not sign up. We want to help people who need help.

Can I pay you extra money over and above my monthly service fee to fix up my website and make me look amazing in search results?
Yes. We can build / fix your website, make it look amazing and make it convert visitors into paying customers. We can setup your social media profiles properly and ensure you own every spot on page 1, 2 and 3 of Google search for your brand name and top keywords. We can write content for you and help maintain your website. We can write your blogs and your pages which takes a lot of time. We can create high end ultra premium backlinks and get you seen in the press. This is a premium SEO service for high end clients who have been with us for at least 12 months and who are succeeding in business and wish to totally dominate their market.

How can I pay?
We accept all major credit and debit cards including Visa and MasterCard. We also accept PayPal. You will be charged automatically unless you cancel your account. Your transactions are 100% secure.

Can I cancel anytime?
You can cancel anytime for any reason. Just click cancel on your Dashboard or contact us. We are also free to cancel your account anytime if we cannot help you move up any further or if we find you impossible to work with.

What kind of customer service can I expect from Overflow Cafe?
We are here to help you! You can log into your Dashboard / Account anytime to view reports which are updated daily. You can email us. You can do a live chat with us. You can call us. In special cases you can schedule a face to face meeting in person (Toronto). In special cases you can Skype Video chat with us. We are very friendly and you will enjoy working with us. We are very passionate about what we do and we want you to succeed in business.

I have many websites can Overflow Cafe help me?
Some of our clients have dozens of websites and they sign each website up with us. We prefer that you have 1 website and focus on making 1 website successful before you sign up other websites with us. The reason behind this is simple: as soon as a client signs up more than 1 website with us we see the success rate for the first website drop by almost 50% so trust us when we tell you to focus on building 1 business at a time. Would you rather have 1 very successful website that earns $500,000 profit yearly or 25 websites that earn $0?

Is your team qualified?
When you sign up with Overflow Cafe you are gaining help from a team of qualified super-nerds. We are incredibly good at what we do and we actually care about your success. Our team has been featured in over 100 publications and we frequently accept (or turn down) public speaking events including trade shows, lectures, blogs, radio, tv shows and podcasts. We are well trained and do perfect work.

Why the name Overflow Cafe?
We know, it’s kinda weird. Back in 1995 we started out as a home based business and when we got our first office at 100 Westmore Drive in Etobicoke Ontario most of our customers were local, so they would come over with tea, coffee, pizza, donuts etc. We would often feel more like a “cafe” than an office. Overflow Cafe is supposed to give you an idea of abundance and prosperity. Today most of our customers are in the USA, UK, Australia, Canada and worldwide. If we want to have coffee with any of you today we’ll have to do it over skype :)

Who needs SEO?
Any website that is not currently ranking #1 in search engines needs good SEO. Any website that isn’t getting the maximum amount of traffic that it should be getting needs good SEO. Any business that is not converting current visitors into paying customers needs good SEO. You already understand that every business needs a website right? Well every website needs good SEO.

Can you make me #1 in 1 month?
No. Every business wants to be #1 and that simply takes time. 12 months is the minimum number of months and if you do your research you’ll learn this fact over and over again. Please do not sign up with us if you are unable to stay with us for at least 12 months because it’s a waste of your time and ours. Please do not sign up with us if you believe in get-rich-quick schemes.

How much traffic do you think I can get?
There are several factors to look into in order to determine how much traffic you will obtain when you are #1. When you reach page #1 spot #1 for a keyword / phrase most people will click on your link because most people click that first search result when they are searching. So how many people are searching for what you have to offer each month? If 10,000 people per month are searching for what you have to offer in search engines, then 10,000 is the maximum number of clicks you’ll get for that keyword / phrase each month. If only 50 people per month are searching for what you offer, then you’ll get around 50 visits. We will get you the maximum amount of traffic your website should be getting, whether that is 100 monthly visits or 100,000. So our focus is rankings, which leads to greater traffic and we also want to convert that traffic into paying customers.

How many backlinks do you think I can get?
Backlinks are merely 1 part of SEO, and SEO is a big complicated puzzle with many parts. Link Building takes time. A long time. The better your website = the better your backlinks. We always aim for quality over quantity. Some of our clients end up with 25 quality backlinks after 1 year with us, others end up with more than 500 after one year with us. There are several factors to take into consideration. If you want to you can purchase additional backlink outreach from us (extra fees) which guarantees you backlinks on high end sites but this is for companies who have thousands of dollars to spend, it’s not for everyone and you should always start with low cost options first, before moving onto expensive options.