FREQUENTLY ASKED QUESTIONS – READ BEFORE SIGNUP

What will you do for my business?
We are a team of super nerds who will make your website popular. We do a lot for your business that all revolves around SEO (search engine optimization). Please read the How It Works page for a full explanation. In summary: we will make your website popular so that you eventually rank #1 in search engines for your keywords and eventually gain quality visitors who hopefully buy what you’re selling. This takes AT LEAST 12 months and there is no way to rush this process!

Does this work for everyone?
No this does NOT work for everyone! After 12 months 6% of our clients do NOT see any results. After 12 months 94% of our clients DO see great results.

Who does this work for?
We want to work with you if you have a good business that sells a Service or Product. We want to work with you if you are the Service provider or Product shipper.

– 99% success: If you sell a service within 1 city (for example Photographers / Doctors / Hair dressers / Electricians etc)
– 96% success: If you sell a service within multiple cities
– 92% success: If you sell a service to an entire State / Province
– 88% success: If you sell a service to an entire Country
– 61% success: If you sell a service internationally

– 91% success: If you sell a product within 1 city (for example Restaurants / Retail / General products etc)
– 87% success: If you sell a product within multiple cities
– 85% success: If you sell a product to an entire State / Province
– 85% success: If you sell a product to an entire Country
– 73% success: If you sell a product internationally

– 51% success: If you have a “info / blog / entertainment only” website that does not sell anything

Who does this NOT work for?
We cannot help everyone. If you do not sell a Product or Service we cannot help you. If you are not able to stay with us for at least 12 months we cannot help you. Even if you can stay with us for 12 months that does not ensure your success. Some businesses succeed and some businesses fail, that’s just the way life works. If you are looking for magic or instant results we can not help you. If your business is already failing, we can not help you.

Quick story: in 2018 a man with no business experience purchased 20,000 adult toys and stored them in his house. He threw together a crappy website and then signed up with us thinking we were a magic solution for him. For the next 3 weeks he begged us to “speed things up” to help him sell his inventory because his wife was angry with him. Then his wife started calling our office, yelling at us and demanding that we help her husband sell all of his inventory “right away”. We cancelled his account and each day we cancel accounts just like this. We cannot help everyone. We cannot help grumps who are angry because they are failing. We love helping good people. You must have a good business to start with and then we will make your website popular. These days far too many people throw together a junk website and think they’ll make a fortune in a few weeks, that’s not how life works!

What results should I expect?
Every business is different. So every business will see results and progress differently, some take longer than others. Great results don’t happen overnight but you will see gradual, reliable ranking results every month. You won’t be number 1 overnight. You won’t see increases in traffic overnight. You won’t see increases in sales overnight. Some clients come to us and they are on page 300 while others come to us already on page 3. So different clients will enjoy great results sooner than others.

What kind of websites do you promote?
We promote any kind of legal website. We prefer to promote websites that sell a product or service. We don’t like working with sites that do not a product or service.

– 67% of our clients offer services
– 28% of our clients offer products
– 5% of our clients offer only information or entertainment for free

Can you save my failing business?
No. We focus on making new(ish) websites popular. And our greatest success rate is with people who are starting fresh. If you’ve already been in business for many years and your business is going down, chances are we cannot help you. Yes, we have been able to help failing businesses but that is not what we specialize in. We want to work with fairly new, small businesses who are starting fresh and able to stay with us for at least 12 months, we do not want to work with failing businesses who are hoping we can save them within 1 month.

What specifically am I paying for?
We do a lot for you and each of our clients benefit from some of our actions more than others.

1) Advice: Our team of super nerds can help answer your search engine / website related questions. We help you rank #1 but we also help you make money which is why you went into business right? We will help you convert visitors into paying customers. We use brain power + data from all the major data providers to provide you with easy to understand actionable advice. 99% of our clients say this alone is worth our monthly fee.

2) Website Audit Reports: You can run unlimited website audit reports which shows you exactly what you need to do on your website in a easy to understand line by line format. We take all the guesswork out of your life and give you information you can use to quickly and easily outrank your competitors. You can even audit your competitors. 97% of our clients say this alone is worth our monthly fee.

3) Keyword Ideas: Our keyword ideas tool shows you what your potential customers are typing into search engines and if you are still struggling then just contact us and we will do full keyword research and tell you which keywords are best for you to have on your website. 98% of our clients say this alone is worth our monthly fee.

4) Keyword Tracking: We track all the keywords on your site and you can also track up to 10 important phrases across any country-specific google engine and see exactly where you rank and where your rankings are trending. 95% of our clients say this alone is worth our monthly fee.

5) Backlinks / Link Building: We reach out to 100 websites each month on your behalf. This typically yields 1-10 good backlinks monthly. If we ever create a backlink for you that you do not like, tell us and we’ll remove it within 48 hrs. The better your website = the better your backlinks and we always aim for quality over quantity. 91% of our clients say this alone is worth our monthly fee.

The end result of our work is: top search engine rankings for keywords that actually matter, more website visitors who are searching for what you offer and more new customers.

My website is not in English can you help?
As long as you speak English we can help you. We service websites in any country and in any language however please note: our staff only provides customer service in English and your Dashboard and account management are only provided in English. This means that if you contact our staff, we will only be able to speak to you and provide you with help in English so this might place limits on our service quality to you. We rank thousands of non-English websites #1 but we are only able to communicate with you in English.

I am in a different country can you help me?
Yes! We service all countries and any website that is legal.

What if I have other advertising / SEO with another company?
SEO is one part of running a successful website. It helps you rank #1 in search results. Other parts of running a website include paid advertising (facebook / adwords / instagram etc). We will enhance everything you are currently doing and our work won’t conflict with your other advertising. However if you already rank #1 for your important keywords then you do NOT need us so please do not sign up. We want to help people who need help.

What is the difference between Overflow Cafe and an expensive SEO firm?
SEO firms that charge hundreds or thousands of dollars each month do 1 thing differently from us: they write content for you and build website pages for you, that’s why their fee is so high. They write your blogs and your pages and that takes a lot of time. Many of those SEO firms outsource the rest of the work to Overflow Cafe. We believe that you, the business owner should be the person writing your own content. If you don’t care about your business enough to write your “about us” page and other content then chances are you’ll fail anyway. We will make intelligent recommendations for you to consider to help you write good content, and you can make the website changes or not. You’ll need to make those changes yourself, or we can recommend a good web designer to help you. Or you can leave your website as is, the choice is up to you and we can work with you either way :)

How can I pay?
We accept all major credit and debit cards including Visa and MasterCard. We also accept PayPal. You will be charged automatically each month unless you cancel. Your transactions are 100% secure.

Can I cancel anytime?
You can cancel anytime for any reason. Just click the cancel button on your Dashboard. We are also free to cancel your account anytime if we cannot help you move up any further or if we find you impossible to work with.

What kind of customer service can I expect from Overflow Cafe?
We are here to help you! You can log into your Dashboard / Account anytime to view reports which are updated daily. You can email us. You can do a live chat with us. You can call us or schedule a call. We are very friendly and you will enjoy working with us. We are very passionate about what we do and we want you to succeed in business.

I’m an SEO professional, can I use your service to serve my clients?
No. We require the website owner to sign up with us directly. We like to communicate with the business owner directly. This leads to higher quality scores and stronger results. This works out best for both us and the business owner when we cut out the middleman. We can’t stop you from signing up your clients website and many SEO firms do sign up their clients with us, our preference is to work directly with the business owner. We can’t really stop you from signing up but please consider having your client sign up with us directly.

I have many websites can Overflow Cafe help me?
Some of our clients have dozens of websites and they sign each website up with us. We prefer that you have 1 website and focus on making 1 website successful before you sign up other websites with us. The reason behind this is simple: as soon as a client signs up more than 1 website with us we see the success rate for the fist website drop by almost 50% so trust us when we tell you to focus on building 1 business at a time. Would you rather have 1 very successful website or 25 failing websites?

Is your team qualified?
When you sign up with Overflow Cafe you are gaining help from a team of qualified super-nerds. We are incredibly good at what we do and we actually care about your success. Our team has been featured in over 100 publications and we frequently accept (or turn down) public speaking events including trade shows, lectures, blogs, radio, tv shows and podcasts.

Why the name Overflow Cafe?
We know, it’s kinda weird. Back in 1995 we started out as a home based business and when we got our first office at 100 Westmore Drive in Etobicoke Ontario most of our customers were local, so they would come over with tea, coffee, pizza, donuts etc. We would often feel more like a “cafe” than an office. Overflow Cafe is supposed to give you an idea of abundance and prosperity. Today most of our customers are in the USA, UK and worldwide. If we want to have coffee with any of you we’ll have to do it over skype :)

I already rank #1 or close so do I need Overflow Cafe?
No. Please do not sign up with us if you are already #1 or close to #1 because you simply do not need us! People sign up with us because they do not yet rank near the first page of search engines, and we raise their rankings little by little every month until they are #1. After we get a client to #1 we focus on maintaining their great results and converting as many of their visitors into paying customers.

Who needs Overflow Cafe SEO?
Any website that is not currently ranking #1 in search engines needs good SEO. Any website that isn’t getting the maximum amount of traffic that it should be getting needs good SEO. Any business that is not converting current visitors into paying customers needs good SEO. You already understand that every business needs a website right? Well every website needs good SEO.

Can you make me #1 in 1 month?
No. Every business wants to be #1 and that simply takes time. 12 months is the minimum number of months and if you do your research you’ll learn this fact over and over again. Please do not sign up with us if you are unable to stay with us for at least 12 months.

How much traffic do you think I can get?
There are several factors to look into in order to determine how much traffic you will obtain when you are #1. When you reach page #1 spot #1 for a keyword / phrase most people will click on your link because most people click that first search result when they are searching. So how many people are searching for what you have to offer each month? If 10,000 people per month are searching for what you have to offer in search engines, then 10,000 is the maximum number of clicks you’ll get for that keyword / phrase each month. If only 50 people per month are searching for what you offer, then you’ll get around 50 visits. We will get you the maximum amount of traffic your website should be getting, whether that is 100 monthly visits or 100,000. So our focus is rankings, which leads to greater traffic and we also want to convert that traffic into paying customers.

How many backlinks do you think I can get?
Link Building takes time. A long time. The better your website = the better your backlinks. We always aim for quality over quantity. Some of our clients end up with 25 quality backlinks after 1 year with us, others end up with more than 500 after one year with us. There are several factors to take into consideration.

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