Frequently Asked Questions

We work with established businesses of all sizes worldwide that sell a service or a product. When you sign up with us, we do this for you in this order:

SEO. We will rank your website higher in Google so the people searching will find you first and find you more often. This is called search engine optimization or SEO. When your website ranks well in search results you'll get more visitors, and those visitors will be people who are already searching for what you offer so they are ready to purchase from you. Good SEO needs to be done first and involves a lot of steps including:

- Setting up and tuning Google Search Console and Google Analytics including conversion tracking.
- Comprehensive keyword research.
- Technical SEO including structured data and website speed.
- On page SEO including website audits, content and meta tags.
- Off page SEO including backlink building, citations and maps.
- Much more.

CRO. We will optimize your website so that a larger percentage of visitors turn into paying and repeat customers instead of just leaving your site and going to your competitor. This is called conversion rate optimization or CRO. There is a very big difference between a website that converts 1% of visitors into customers and a website that converts 20%. This is done after SEO and is an ongoing process involving many steps including:

- Focus groups.
- Color science.
- Graphic design.
- User experience science.
- User interface science.
- Building up your website trust, authority and credibility.
- A/B testing.
- Industrial and consumer psychology.
- Press releases and mentions.
- Social media.
- Much more.

PPC. Once your website has good SEO and CRO, we will scale up your revenue much further by using pay per click and other digital marketing methods across Google, Facebook, Instagram, Reddit and many other websites your potential customers spend time on. Most business owners make the mistake of doing PPC first when they have not optimized their website for SEO and CRO, and then they fail. When your website is fully optimized, PPC will be completely predictable and profitable. PPC is complex, it involves a lot of skill and work including:

- Statistical analysis.
- Data science.
- Computational modeling in behavioral science.
- Much more.

Our team is incredibly good at what we do and we care about your goal. Our team has been featured in over 100 respected speaking events, trade shows, college lectures, tv and podcast interviews since 1995.

Each of our team members have up to date training, certifications and experience in computer science, SEO, CRO, PPC, and digital marketing. We will handle your project the right way so that you can enjoy the results you want with no troubles.

We want you to be 100% satisfied with our work. All of the work we do for you is high quality, done properly and will never cause you trouble with search engines or other companies.

We were founded in December 1995. When we got our first office at 100 Westmore Drive in Etobicoke Ontario Canada most of our customers were local, so they would come over with tea, pizza, donuts etc. We would often feel more like a “cafe” than an office. Today most of our customers are all over the world.

The reason we mention the above is because we still have great relationships with many of our clients from those early days. We've seen businesses grow and succeed, some of them sold for a huge profit or handed over to (grown) children.

Since 1995 we've attended some of our client's engagements, weddings, anniversary parties (we've even been to a 65 year wedding anniversary) and unfortunately funerals. We've celebrated with some of our client's who gave birth to children and watched some of those children grow into young adults. We've babysat some of our client's children. Yes, some of our clients trust us that much! We've watched some of those children grow up and take over the family business and we work with them now.

Do you think you can get that level of depth with just anyone?

A mature business with a healthy budget will enjoy results a lot faster than a brand new business with a small budget.

A business will have a much faster and easier time reaching one city than reaching the entire planet.

First comes rankings, then comes traffic, then comes revenue and from there you can quickly scale up. Take a look at our results page, you can see how much our clients spent and what results they achieved, when the results started and when the results peaked.

When you book your free consultation with us, you'll tell us what your annual budget is. We will then formulate a plan to use your budget as efficiently as possible to reach your goal.

Pricing starts at $5,000 USD per year. Some clients pay much more, it depends on the size and complexity of the project. For example if you wish to reach the entire planet, your pricing will be exponentially higher than if you want to reach one city.

You can be billed in a way that's comfortable for you. For example some clients want to pay a monthly fee, others want to pay one invoice per year, it's completely up to you.

Google "Paris tour guide", our client is on page 1 and enjoys over 300 new monthly customers. Same thing for Bangkok (Thailand) and Cairo (Egypt). Do you want results like that?

Do you understand the value of working with the right team?