Website Audit Reports

Please log into your account and select the menu option “Audit”.

After you click “Audit Now” just wait till the audit report shows up on your screen (you’ll get a PDF copy emailed automatically at the same time). Once you’ve run an audit, go through it line by line, doing what you can do and ignoring what you cannot do (or hire someone). A score above 80% almost guarantees that you’ll (eventually) rank #1 for the phrase you entered.

Audit reports are 10 – 25 pages long depending on your website. Here is an example report.

Speed = The faster your website loads, the better. Use a tool like GTmetrix to fine tine your website speed.

URL = Here is an example of a friendly page structure: and here is an example of an unfriendly page structure:

Title Tag = A title tag is an element that specifies the title of a web page (you can see the title of a page on your browser tab). Title tags are displayed on search engine results pages as the clickable headline for a given result, and are important for usability, SEO, and social sharing and you should have a smart title for each page. A good title would be something like “Houston Texas Wedding Photographer” and a bad title would be something like “Photographer”.

Description Tag = The meta description is an HTML attribute that provides a brief summary of your web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates so you should spend careful time writing your descriptions.

Image Analysis = Please name your image files logically. For example don’t say 12345678_abcdefg.jpg because that’s foolish. Instead use your keywords, for example best-toronto-dentist.jpg and make sure images are optimized to load quickly, don’t use underscores, don’t use capital letters, don’t use an image that’s so huge that a user waits 5 minutes for the page to load. If your hosting platform allows for additional image metas please use them!

Top 5 Words Used = You need to spend time carefully writing your website content to benefit your user (potential customer). If you do this, search engines will help you by ranking you higher. Do not copy your content from somewhere else, do not hire someone to write content for you, do not purchase content from anyone. Write your own content. Ask people to read your pages, do they like what they read or is it nonsense?

Heading Tags = HTML defines six levels of headings. The heading elements are H1, H2, H3, H4, H5, and H6 with H1 being the highest (or most important) level and H6 the least. For example if you have a page on your website that you wanted to rank for “Toronto Wedding Photographer” you would want to have a Title Tag that says Toronto Wedding Photographer, an H1 tag that says Toronto Wedding Photographer, a Meta Description that includes the phrase Toronto Wedding Photographer, maybe an image with the filename toronto-wedding-photographer.jpg and body text that also mentions the phrase Toronto Wedding Photographer.

Copy Analysis = You don’t need 2,000 words on your home page in most cases, however many of your internal pages that detail your products and services should have at least 500 quality words that you wrote. One of the biggest mistakes we see is poorly written or purchased content. If you want to succeed in business, write your own content. Remember to write your content as if you are submitting it to a teacher for grading. Use proper titles, bold, underline, use proper punctuation, spelling, keywords etc. Make it interesting and meaningful, make sure your content answers important questions.

Code Analysis = Please talk to a qualified web developer.

This section is optional but very simple. Please make sure your social media profile bios are well written, make logical sense and link to your website.

Your website should load properly on a mobile device.

Regarding backlinks, we take care of this for the most part. There isn’t much you need to do other than have a good business. If you have a good business, if your website is good, you’ll gain backlinks. Please don’t have too many links on your website (meaning, please do not link to lots of other websites). Your domain scores, authority and trust scores will all progressively move up over time.

This section is self explanatory, some of you may need to speak to a web developer to fix issues. Some items on the auditor are much more important than others. For example maybe your domain name does not have a keyword in it, this is okay. But if your website does not have an SSL, that is not okay and your rankings (and sales) will suffer!

This section provides a line by line checklist you or your developer can use, it summarizes the previous pages.

Once you’ve audited your home page, start auditing your most important internal pages such as your product pages, service pages etc. Your rankings will drastically increase once you’ve raised your scores.