Please log into your account and select the menu option “Keywords”.
Keywords or key phrases, are what people are searching for in search engines. As a business, they’re important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services instead of just random or useless words and phrases. You’ll spend a lot of time on keyword research and as your business grows, your keyword strategy will grow too.
Just start typing relevant words into the search box, and you’ll see what people are searching for. Choose the right phrases for your business, and then type those phrases into your website (Titles, H1 tags, content etc) and you’ll see your rankings move up for those phrases. Remember, if you want to rank for a certain phrase, that phrase should exist on your website!
Level 2: Lookup video tutorials on YouTube for intermediate keyword research.
Level 3: When you’re ready for advanced keyword research you’ll use something like Answer the public
Please log into your account and select the menu option “Audit”.
After you click “Audit Now” just wait till the audit report shows up on your screen (you’ll get a PDF copy emailed automatically at the same time). Once you’ve run an audit, go through it line by line, doing what you can do and ignoring what you cannot do (or hire someone). A score above 80% almost guarantees that you’ll (eventually) rank #1 for the phrase you entered.
Audit reports are 10 – 25 pages long depending on your website. Here is an example report.
Speed = The faster your website loads, the better. Use a tool like GTmetrix to fine tine your website speed.
URL = Here is an example of a friendly page structure: www.website.com/name-of-your-product-or-service and here is an example of an unfriendly page structure: www.website.com/products/pages/misc/_123456789_abcdefg
Title Tag = A title tag is an element that specifies the title of a web page (you can see the title of a page on your browser tab). Title tags are displayed on search engine results pages as the clickable headline for a given result, and are important for usability, SEO, and social sharing and you should have a smart title for each page. A good title would be something like “Houston Texas Wedding Photographer” and a bad title would be something like “Photographer”.
Description Tag = The meta description is an HTML attribute that provides a brief summary of your web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates so you should spend careful time writing your descriptions.
Image Analysis = Please name your image files logically. For example don’t say 12345678_abcdefg.jpg because that’s foolish. Instead use your keywords, for example best-toronto-dentist.jpg and make sure images are optimized to load quickly, don’t use underscores, don’t use capital letters, don’t use an image that’s so huge that a user waits 5 minutes for the page to load. If your hosting platform allows for additional image metas please use them!
Top 5 Words Used = You need to spend time carefully writing your website content to benefit your user (potential customer). If you do this, search engines will help you by ranking you higher. Do not copy your content from somewhere else, do not hire someone to write content for you, do not purchase content from anyone. Write your own content. Ask people to read your pages, do they like what they read or is it nonsense?
Heading Tags = HTML defines six levels of headings. The heading elements are H1, H2, H3, H4, H5, and H6 with H1 being the highest (or most important) level and H6 the least. For example if you have a page on your website that you wanted to rank for “Toronto Wedding Photographer” you would want to have a Title Tag that says Toronto Wedding Photographer, an H1 tag that says Toronto Wedding Photographer, a Meta Description that includes the phrase Toronto Wedding Photographer, maybe an image with the filename toronto-wedding-photographer.jpg and body text that also mentions the phrase Toronto Wedding Photographer.
Copy Analysis = You don’t need 2,000 words on your home page in most cases, however many of your internal pages that detail your products and services should have at least 500 quality words that you wrote. One of the biggest mistakes we see is poorly written or purchased content. If you want to succeed in business, write your own content. Remember to write your content as if you are submitting it to a teacher for grading. Use proper titles, bold, underline, use proper punctuation, spelling, keywords etc. Make it interesting and meaningful, make sure your content answers important questions.
Code Analysis = Please talk to a qualified web developer.
This section is optional but very simple. Please make sure your social media profile bios are well written, make logical sense and link to your website.
Your website should load properly on a mobile device.
Regarding backlinks, we take care of this for the most part. There isn’t much you need to do other than have a good business. If you have a good business, if your website is good, you’ll gain backlinks. Please don’t have too many links on your website (meaning, please do not link to lots of other websites). Your domain scores, authority and trust scores will all progressively move up over time.
This section is self explanatory, some of you may need to speak to a web developer to fix issues. Some items on the auditor are much more important than others. For example maybe your domain name does not have a keyword in it, this is okay. But if your website does not have an SSL, that is not okay and your rankings (and sales) will suffer!
This section provides a line by line checklist you or your developer can use, it summarizes the previous pages.
Once you’ve audited your home page, start auditing your most important internal pages such as your product pages, service pages etc. Your rankings will drastically increase once you’ve raised your scores.
AI does most of the hard work for you, just keep your website up to date.
When you’re ready, please log into your account and select the menu option “AI”.
This is our main feature. AI does hundreds (sometimes thousands) of small daily tasks for you, saving you a fortune in both time and money. It will bump up your website rankings on a (mostly) monthly basis until you’re #1 in search engine results for your products and services, especially if you keep your website up to date. AI gathers valuable data about your website, your competitors, it finds linkbuilding and keyword ranking opportunities, it removes spammy pages that currently outrank you plus more. Try different settings to see what works best for you but please note, some setting changes take days / weeks to take proper effect. Fully up to date with Google Webmaster Guidelines.
Website = We work on your home page + all your internal pages. You / we cannot change your URL once your account is active so please make sure you enter the correct website when you sign up.
Objective = First consider what your business goals are and how your website is setup. You can choose between Sales, Leads, Brand Awareness and App Installs.
Sales = people can purchase and pay for products or services on your website.
Leads = people cannot purchase directly from your website, instead they must contact you for an appointment or sales call.
Brand Awareness = you don’t sell or offer any product or service.
App Installs = you have an app on any app platform and want users to learn about and then install your app.
Products = If you offer physical goods.
Services = If you perform a service.
Both products and services = Both physical goods and services.
Information = If you offer no physical goods and no services but simply an information-only or news website or blog.
Your main product or service = Using 1-5 words, clearly explain what your main product or service is.
Who do you sell to?
Consumers = Your customers are consumers.
Businesses = Your customers are businesses.
Both Consumers and Businesses = This is rare!
Geo-targetting = Select the general area you want to target.
Country = IF you wish to target a specific country otherwise leave blank.
State / Province = IF you wish to target a specific state / province otherwise leave blank.
City = IF you wish to target a specific city otherwise leave blank.
Zip / Postal = IF you wish to target a specific zip / postal code otherwise leave blank.
Target ages = Which age group(s) are most likely to do business or purchase from you?
If you have social media accounts, please enter them accurately. Double check to make sure you’ve entered the correct social media accounts, because these will end up ranking on page 1 of search for your company name and related phrases! Please make sure that your social media bio’s are well written and that they point to your website.
Google Analytics ID = Please make sure your Google Analytics (and Google Search Console) is setup properly so that you can track as much valuable data as possible.
Seed Keywords = Seed keywords are short. They are typically one or two words, without modifiers. A seed keyword might be as simple as “hat.” It is a base, a starting place only. Do not enter long phrases here! Checkout this Moz tutorial for more info.
Hashtags = A hashtag should contain only one word without spaces. No punctuation should be included. Please keep hashtags relevant to your specific products and services, do not use meaningless hashtags like #good #yes #sale #cheap #discount #nice because they will not do you any good. See this Hubspot tutorial for more info.
Competitors = 3 maximum. NO you are NOT competing against Amazon or Microsoft or any large corporation unless you are already a large corporation. Choose a competitor who is no more than 10X your revenue size. Please spend time doing proper competition research to see who you are really competing with. Please do proper competition research before using this feature.
Brick and mortar = Do you have a physical location open to the public like an office or store?
Auto update local listings = If you update the public contact information on your website (business name, address, phone number etc) should we automatically update all of the public information websites that carry your information? There could be hundreds or in some cases thousands of websites that carry your public contact information, this could be a huge time saver for you.
Aggregator = Is your website a giant Directory of other websites? For example is your website like the Yellow Pages or something similar?
Affiliate links = Does your website contain affiliate links? Google treats affiliate sites slightly differently (see Google Webmaster Guidelines Affiliate section) so we need to adjust for this.
Click “Save Settings” and then allow time (weeks or months) for the AI to re-calculate and deliver.